March 30, 2022
Save yourself from time-to-time check-in and scrambles through endless hotel booking sites as now Google itself offers this unique feature where we can book hotels from google search and maps.
Where to book For Hotels?
While looking for hotels, the free booking links are seen across google, we can also interact with travelers free of cost.
What is the new feature for hotels?
Google’s new feature or also called Google Hotel Ads helps hotels find potential and targeted customers at very low marketing costs. They get the data from sites like booking.com or expedia and list out the price of stay per day at hotel, along with price comparison with different sites like goibibo.com, easemytrip.com.
We can also try different combinations of dates number of people checking-in to get the prices for different days and hence book the most affordable one.
How to get your hotel listed on Google?
First ensure that you have claimed and verified your hotel listing on Google My Business, which can be easily done via business.google.com.
After the verification in GMB, connect with your connectivity vendors like your channel manager to add hotel rates and availability with Google.
Google has partnerships with SiteMinder, Protel, Sabre which makes the process easier.
Once the connection is done, you can see the hotel rates and availability in Google.
Benefits of Listing Your Hotel In Google
Targeted audience.
Lower marketing costs.
Increased direct booking.
More local area traffic.
Better & healthy competition with online travel agencies.
So to sum it up, Google’s hotel ads have opened a new range of possibilities to hotel owners and also definitely made the search and price comparison easy for the visitors.
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