Must Have Features for E-Commerce Sites

E-Commerce sites are now the very first need of every business out there. Initially dominated by Amazon or Flipkart, now every website owning business that has products/service to offer also has an e-commerce site. They make selling, buying and tracking orders very easy. Now let’s make the website e-commerce friendly. 

User Friendly: E-commerce website involves a lot of navigation from one page to another, so providing suggestions based on the previous search, auto completing of the searches, showing frequently bought products etc. are some good features that keep the visitors clinged to website. 

Mobile Friendliness: The first thing that you grab when you want to search for a product is your phone. If the website is not mobile friendly no matter how good the product is visitors just leave the site, let’s face it no one has the time to open laptop or desktop and search the sites which can be done in minutes in a phone. 

Reviews: Showing the product reviews or giving an option to put the review on purchased product is another way of increasing the trust on a website. Every online purchase involves checking reviews and then coming to the conclusion to buy it. 

Offers: Flashing catchy offers are what visitors look for when they visit an e-commerce site. Seasonal promotions, regional celebration offers or holiday offers are some examples that can be given on the website. 

Wish Lists: Adding products to the wish list has a special kind of satisfaction attached to it. We may or may not buy it but still putting in wish list has a future scope of buying it. So, adding Wishlist is the next best thing you will do on the e-commerce site. 

FAQs: Adding FAQs at the end of the product description is a great way of keeping the visitors engaged till the end of the webpage, at the same time the buyers will get answers to the most common doubts that arise in their minds before making a purchase. 

Return Policy: Websites that provide clear cut return policy gain the trust of the visitors and it brings a sense of safety & reassurance and thus they end up buying the product/service they want. 

Shipping & Tracking: When the websites provide a detailed tracking of the purchase made from start to end people feel more connected and excited for the delivery, this is the same principle used by Amazon & Flipkart. We don’t have to explain about the excitement of tracking our order. 

Security: Using additional security features like SSL, two factor authentication & using firewall. Adding privacy policies of the website also gives the needed information to people concerned about privacy. 



Along with all the above features, needless to say the importance of high-resolution photos with the ability to zoom in. This all attributes to a good e-commerce site. Afterall customer satisfaction and delivering user friendly service is what's important.