With over 950 million members and 63 million firms listed on the network, LinkedIn is still the most popular B2B social media platform. They all use it for a variety of purposes, including social selling, personal and corporate brand development, and recruitment.
You and your company are undoubtedly both on LinkedIn, but how can you stand out from the crowd and make sure that your time and money are being spent on initiatives that will have the most impact?
Tip 1: Utilize the new LinkedIn capabilities to save time.
To help you save time and perform at your best on the network, LinkedIn has included a number of new tools and capabilities.
Time is valuable, as we all know, so anything that will help you post with a few clicks and expand your audience is worthwhile trying.
The most recent LinkedIn features that you can use are as follows:
Scheduled posts
- You can set a future time and date for your posts and schedule them for free. This implies that content can be written in bulk at convenient times for you and at a time or day when your audience will be most active.
Business pages can follow one another
- The ability to follow is no longer limited to only members; businesses may now follow one another, and LinkedIn can suggest Pages for your company to follow. This function is excellent for monitoring rival businesses and building a feed of your clients' and customers' pages to facilitate their activity.
Posts that are suggested in the feed
- Content may have started to appear in your feed under the headings Suggested or You Might Like. The LinkedIn TikTok-inspired algorithm alerts you to subjects, people, and companies that it believes you'll find interesting. It's a terrific approach to easily stay current and spot emerging concepts or fashion trends.
Tip 2: Combine audio and video in your media.
Video is a crucial component of social media content, as we all know, but how can you make sure your videos are effective?
Insights from a recent VidMod study that examined approximately 10k LinkedIn video posts are available to help you make the most of your video creation efforts. The complete report is available,
Videos under two minutes are ideal
- 6 to 10-second videos generate 15% more click-throughs and 7 to 15-second videos have 54% greater engagement.
Blend your media
- Test overlays and various color schemes can raise click-through rates by as much as 72%.
Make it personalized
- Include humans and CTAs in the video early on to boost view-through rates by more than 100%.
Use audio events to further blend your material instead of only using video. Companies like Mastercard have started organizing events like this to actively engage with their community, share their thought leadership in real-time, and provide Q&As.
High-profile speakers from the brand and creative agencies were present at this audio event from Mastercard, which focused on "Building Campaigns that Last."
Tip 3: Combine business and personal activities
The amount of people leveraging their own brand to help social selling in their businesses has dramatically increased.
By featuring a person rather than a logo, it serves to humanize a brand and can promote brand awareness and deeper connections.
This strategy works very well since personal profiles have far higher reach and engagement rates than company profiles due to the proverb "people buy from people."
To benefit from 75% reduced lead generation expenses and 78% better sales success, think about which personnel you can use who have a profile on LinkedIn.
Tip 4: Make use of micro-influencers.
For B2C, micro-influencer marketing has taken off on platforms like Instagram and TikTok. However, using influencer marketing as a component of your B2B strategy on LinkedIn is a terrific idea.
These influencers ought to have a high level of trust, be authorities in their sector, and connect with your target audience. They may be employed by you, or you may be able to locate them by employing social listening technologies, hashtag and mention analysis, and more thorough target audience research.
Keep in mind that influencers will only collaborate with companies that support the development of their own individual thought leadership brands.
Finally, consider how influencers that work across various platforms could increase the exposure of your company on sites like LinkedIn, Instagram, TikTok, and YouTube.
Tip 5: Increase your Social Selling Index (SSI)
The Social Selling Index (SSI) on LinkedIn measures how effective a user is at "selling" on the platform. It determines how well you do on LinkedIn in comparison to others in your network or sector and aids you in determining whether your audience is interested in your material.
Knowing your SSI enables you to improve a number of aspects of your selling and engagement. The greatest methods for raising your
SSI scores are:
- Become more professional
- Participate in LinkedIn insights
- Employ LinkedIn's tools
- Find meaningful relationships.
It's an excellent approach to set goals for yourself to produce engaging content because the higher your SSI score, the better you are at creating engagement.
Conclusion
Using social media marketing, there is a significant possibility to expand your brand and consumer base. Our team in social media marketing will help you how to use social media to attract customers, how to create engaging social content, the value of brand storytelling and the customer experience, and how to create social communities. Join right away.
