LinkedIn To Change How It Ranks The Content

May 9, 2022

LinkedIn is one of the most famous and professional platforms ever in social media. Here you rarely see any goofy videos or trends or reels. So why not make it more professional by giving the users the power to select the type of content they are interested in? Yes that’s what LinkedIn is going to do. 


How does the feature affect users? 


Well, users are the king when it comes to content. Now users can choose the type of content they want in their feeds that means now users will have the power to even block the irrelevant content that appears in their feeds. It means more personalized and relevant content to users making meaningful engagement with the posts. Users can also see content and posts from other thought experts and influencers outside their network based on their interest. 


How LinkedIn Feed Changes? 


  • Prioritize feed that is useful to particular user than comment or actions. 
  • Show posts and feeds that’s relevant to the user. 
  • Emphasize authentic engagement. 
  • Productive engagement on the content for constructive feedback. 
  • Reduce the irrelevant updates like a connection’s comment on some random post. 
  • Political posts/ contents. 
  • Alerts like change in position or length of their work time line. 
  • Low quality click bait posts meant primarily for interactions. 
  • Polls from strangers. 


How things change for business? 


LinkedIn is one of the platforms that provide effective organic traffic, but with the new measures  businesses will have to rethink their approach to LinkedIn marketing and provide with the most qualitative content to attract audience.  

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