Free & Important Tools Offered By Google For Digital Marketing

Free & Important Tools Offered By Google For Digital Marketing  

Digital marketing is now everywhere. They determine the face of business or even a simple website. Through curated strategy digital marketers help a website to be ranked in the search engine results page (SERP). Though there are paid tools to get indepth knowledge of analytics or research , Google offers a wide range of free tools to make the journey of digital marketing easier. Read on to know which one are they. 

Google Adsense: If you have a full-fledged website, with daily visitors and are wondering how to monetize the website. Once your website is connected with Google adsense , Google places ads in the space allowed for them in your website. Depending on the visitors and number of clicks you will be getting paid. It is advised best to have an optimized website with a minimum number of visitors for a fruitful adsense revenue.

Google Keyword Planner: As the name suggests, it helps to check and analyze n number of keywords. This amazing tool compares the keywords, cpc ,traffic and hence making our keyword analysis easy. One of the best features is that we can filter out the keywords with other brand names which anyways cannot be used for our benefit. 

Google Analytics: Google Analytics must be connected to the website which gives us various details about our visitors, traffic sources, event conversions. The best thing about the tool is that, it gives a real time analysis about the visitors to our website, which helps to target and market the product. 

Google Search Console: The tool helps us to view and understand how the Google views our website. We can connect it with analytics for better optimization of the website. Submitting site maps to search console helps in better crawling of the website. 

Google Trends: One of the best keyword tools present. They help to check the keyword traffic on hourly to monthly to yearly rates. We can also see the reports on demographically. 



Google Business Profile: Previously known as Google My Business, the tool lets us to optimize our website to appear in map search results. They determine the results for “Near Me” queries.