Strategies and trends in digital marketing are always changing, so before you realize it, a new trend in the field will emerge. Every marketer would jump forward to the next year to get hints about what's coming up in digital marketing if time travel were available. Since we still live in a time of prophecies, we will have to make do with a prediction of the future and present an argument for digital marketing in 2024. Get ready for an exciting voyage into the future as we explore the newest trends in digital marketing for 2024. Buckle up.
8 New Trends in Digital Marketing for 2024
The following eight trends in digital marketing to look out for in 2024 are current:
1. The Metaverse
It's common to refer to the Metaverse as a virtual world inside another virtual world, and its present owner is Meta (Facebook). It's an uncharted digital realm where everyone can connect with each other in an interactive environment created by virtual or augmented realities interacting.
Video games and having a digital version of yourself in a future where you can do anything you want seem to have a lot in common.
A network of realities/virtual universes where space exists almost everywhere has made social trading possible. Because of this, modern digital marketers have found a means to close that gap and establish an entirely new category of digital marketing using video.
2. NFTs
Digital assets that can be exchanged are known as tradeable tokens. A distinctive token designating each NFT (Non-fungible Token) as the original and only yours is attached to it. NFTs are entering marketing in addition to the arts and technology.
As part of their marketing plan, NFTs are distributed by a lottery. One great example of this is the Marriott Bonvoy raffle, which offers a free NFT and 200,000 Bonvoy points.
High-end companies like Adidas and Marriott have employed digital marketing techniques. Using more NFTs as a marketing tool will create a wealth of opportunities and growth.
3. Digital currency
Cryptocurrency is one of the biggest trends in the financial sector on Instagram. It entered the market and gradually ignored the competition, even though no one saw it as a success in the end. Because of the huge returns, there are already between 10 and 12 million active cryptocurrency investors in India, and this number is predicted to rise.
Millennials, who think cryptocurrencies are cool and futuristic, have started investing in them more and more. To increase awareness and introduce investors to this new investment opportunity, cryptocurrency investment platforms are taking advantage of the younger generation's thirst for free cryptocurrency.
We can use cryptocurrency, just like Google Pay, to pay for groceries and other daily needs. There have been breakthroughs in digital marketing trends for 2024.
4. Online and Social Trade
In terms of social commerce, India is only getting started, while China has already built a billion-dollar industry around it. Social media networks are utilized by brands to offer live product promotions, with the audience having the option to buy the goods immediately.
Instagram's Shop feature can be used by brands to provide live videos a Show Now option. Social commerce, which has reduced the time it takes for customers to get from seeing an advertisement to making a purchase, is one of the greatest trends in digital marketing for 2022.
5. Talking Search
The research found that 55% of youngsters use voice search daily. Given how common technology is among today's youngsters, voice search is set to become more popular in the years to come.
Most of us got voice search on our smartphones in 2014, and it's becoming more and more common. Furthermore, twenty percent of families have purchased Alexa and Google Home smart speakers, which are growing in popularity. Voice-activated gadgets are gradually becoming more and more accepted by people, which suggests that this new method of doing things is here to stay.
Google claims that the accuracy rate of its voice search is 95% for the second time. Improved search precision has led to an increase in voice search ease of use. In addition, using your voice to request things is now easier and more accurate, making the experience more personalized and engaging.
Lastly, it is anticipated that by 2022, voice searches will be used to make 50% of all online purchases. There is an astounding $40 billion in unrealized potential for digital marketers. Future-proofing your website for voice search is essential due to numerous development drivers.
6. Ads that are programmatic
Digital ads are purchased using programmatic ad buying. Conversely, automated buying is the practice of purchasing advertisements without the need for human participation by using computers and algorithms.
With the use of AI, advertisers may more accurately target the customers they want to reach through programmatic advertising.
Automation has long-term advantages that include reduced customer acquisition expenses and increased conversion rates. Real-time bidding is a programmatic ad buying strategy that buys and sells ads on a case-by-case basis, allowing for more accurate and expedient targeting.
7. Personalized and Automated Email Marketing
As the name implies, automated email marketing is sending emails to your customers on a regular basis based on pre-established schedules or triggers.
Email marketing has traditionally been the most reliable digital marketing channel. Sending out promotional emails to your consumers is a terrific method to let them know about future deals or company milestones.
However, because bulk email tactics are being used excessively, most customers no longer reply to promotional emails. Sending out personalized emails is a great approach to get back your consumers' attention and develop a more active customer base.
8. AI in Marketing
Recently, artificial intelligence (AI) has generated a lot of buzz, with many claiming that it could eventually control every aspect of human life. Sixty percent of internet users can get answers to their questions on multiple apps or websites at once by using an AI Chabot.
The content we consume on social media contains a lot of artificial intelligence (AI), which is meant to keep us interested in longer! It is therefore a great chance for digital marketers to leverage this state-of-the-art technology, which is projected to be valued at $190 billion by 2025.
An AI program can identify patterns that work best in the field or issue it investigates by analyzing a significant amount of data. Because AI is capable of learning, programmers can then use its ability to alter results by allowing the AI to use the strategies it has found to be most effective.
Conclusion
To improve products, advertise and market them effectively, and improve the customer experience, digital marketing trends are emphasizing shared experiences. To keep on top of where digital marketing is going, it's critical to understand the present trends in the field and prepare for those of the future as we head into the new year.
