SEO trends To Look for in 2022

SEO is a field where we have to be updated each and every day, so let us see what are the prominent trends in 2022. 

Voice Search & Recognition: This is one of the sleekest trends now in the world. What can be more interesting than giving a voice command to a device and making things done? The e-commerce industry now needs to buckle up and optimize their website for voice searches for the seamless experience of website visitors. It gives the flexibility to the users to voice out their requirements without any effort. 

AI & Machine Learning: Anyone who loves and lives in the tech world knows that robotics is the future.  The days are not that far away when a robot takes our command, our our restaurant coffee is served by a robot. Though AI is usually applied for robotics, many websites employ AI optimized sites like chat bots, that enable us to understand the type of user their interests, likes and give suggestions accordingly. 

Improved features: This includes simple features like dark colored websites, or colors with contrast in the website, makes the users remember the website and let’s face it people like viewing eye catchy websites and it improves the branding and giving the website a prominence in the digital world. 

Website Speed: No one, absolutely no one likes slow website we can say there is actually nothing else in the world that drive people crazy apart from slow websites and weak Wi-Fi. So, SEO should focus on website speed improvement and it is also one of the main ranking features in Google and it reduces the bounce rate and better user experience.

Virtual & Non text content: More content is getting boring, now the users want eye catchy videos, movement and versatility. There are many brands that run on videos and such type ads without a good load of content on their websites. Videos help in instilling the branding of a particular website in the viewers' mind and hence make the website stand out in SEO point of view. 

These are some of the trends to look forward for the year 2022 in SEO. It would be good if we can regularly conduct SEO audit and keyword research for regular site checks for better understanding of the website traffic and analysis.